BS ISO 20252:2019
市场、舆论和社会研究 包括见解和数据分析 词汇量和服务要求
Market, opinion and social research, including insights and data analytics. Vocabulary and service requirements
- 标准号
- BS ISO 20252:2019
- 发布
- 2019年
- 发布单位
- 英国标准学会
- 当前最新
- BS ISO 20252:2019
- 适用范围
- What is ISO 20252 about? ISO 20252 establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as “service providers”). With the emergence and general acceptance of online samples for market, opinion and social research, a primary source of online samples, online access panels, have evolved in their use and have been augmented with other online sample sources. ISO 20252 now also covers access panels, both online and offline. Note: Non-market research activities, such as direct marketing, are outside the scope of ISO 20252 . Who is ISO 20252 for ? ISO 20252 on market, opinion and social research, including insights and data analytics — Vocabulary and service requirements is useful for: Professionals conducting research Data analytics companies Businesses Why should you use ISO 20252 ? Th...