The present document describes the various ways in which Teletext may be used to carry non-Teletext services. It should be used in conjunction with EN 300 706 [1]. An example is fully described in EN 300 707 [2]. The present document includes additional practical information on implementing a data service of this type. Hooks into existing Teletext services may be provided from within the application which is carried as a non-Teletext service. A data broadcast application may be pointed to from the Magazine Inventory Page (MIP) or it may be allocated a specific page number. A Code of Practice (CoP) shall ensure that services destined for the consumer may be