Recommendation ITU-T H.780 describes a general framework for digital signage (DS) services based on IPTV architecture from the viewpoint of technical and service aspects.First,DS domains,a generic DS architecture and the classification of DS services are introduced.As technical IPTV specifications are close to those of DS,a brief comparison between the two services is provided(e.g., structure of a functional group and detailed media processing).Subsequently,high-level requirements concerning DS services are described.In addition,this Recommendation contains content delivery methods and details of functionalities of both server- and client-side applications for DS services.