GB/T 39654-2020
Brand evaluation—Principles and fundamentals
- Standard No.
- GB/T 39654-2020
- Language
- Chinese
- Release Date
- 2020
- Published By
- 国家市场监督管理总局、中国国家标准化管理委员会
- Lastest
- GB/T 39654-2020
- Scope
- This standard specifies the principles and foundations of brand evaluation, clarifies the overall structure of brand evaluation, including necessary brand input elements and output dimensions, and gives examples of indicators. This standard applies to both internal and external brand evaluations.
GB/T 39654-2020 history
- 2020 GB/T 39654-2020 Brand evaluation—Principles and fundamentals