GB/T 29186.2-2021
Evaluation of brand value elements—Part 2：Tangible elements

Standard No.

GB/T 29186.2-2021

Language

Chinese

Release Date

2021

Published By

国家市场监督管理总局、中国国家标准化管理委员会

Lastest

GB/T 29186.2-2021

Scope

This part of GB/T29186 specifies the basic requirements for the evaluation of tangible elements of brand value, evaluation index system, index measurement, result calculation, etc. This part is applicable to all kinds of entities carrying out brand value element evaluation, brand evaluation and brand management activities.

GB/T 29186.2-2021 Referenced Document

• GB/T 29185 Brand—Vocabulary*， 2021-10-11 Update
• GB/T 29187 Brand valuation.Requirements for monetary brand valuation
• GB/T 29187-2012 Brand valuation.Requirements for monetary brand valuation
• ISO 20671:2019 Brand evaluation — Principles and fundamentals

GB/T 29186.2-2021 history

• 2021 GB/T 29186.2-2021 Evaluation of brand value elements—Part 2：Tangible elements

GB/T 29186.2-2021 -All Parts