ISO 20252:2019
市场观点和社会研究 包括洞察力和数据分析-词汇和服务要求
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
- 标准号
- ISO 20252:2019
- 发布
- 2019年
- 发布单位
- 国际标准化组织
- 当前最新
- ISO 20252:2019
- 适用范围
- This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as “service providers”). Non-market research activities, such as direct marketing, are outside the scope of this document.